CENTRAL MASSACHUSETTS PHOTOGRAPHER CAPTURING LIGHT, BRIGHT AND AUTHENTIC MOMENTS
DEIRDRE RAKUS PHOTOGRAPHY
MARKETING & SEO STRATEGY
Elevated Branding. Measurable Results
Marketing Strategy & Brand Consulting
Elevated Strategy, Intentional Branding, Measurable Growth
Whether you're launching something new or refining your current approach, I provide expert marketing guidance rooted in strategy, backed by data, and tailored to your business goals. With a degree in marketing, an MBA, and years of experience helping businesses grow, I bring both analytical insight and creative direction to the table—so your brand not only looks good, but performs well, too.
Website Review & Strategy
A comprehensive audit of your website with actionable recommendations to enhance user experience, clarify messaging, improve layout, and ensure brand consistency. You’ll receive a clear roadmap for strengthening your digital presence.
SEO Strategy & Search Performance
Boost your search visibility with targeted keyword research, on-page optimization, and content strategy tailored to your audience. I also help set up and review Google Search Console to track how your site performs in search and fix visibility issues.
Google Analytics Setup & Insights
Gain a deeper understanding of how users are interacting with your website. I offer setup and/or review of your Google Analytics account to ensure accurate tracking, along with custom reporting to monitor user behavior, traffic sources, and key performance metrics.
Social Media Strategy
Whether you need help building a content calendar, refining your tone, or growing engagement, I’ll create a platform-specific plan that supports your brand voice and goals. You’ll receive strategies for posting cadence, audience targeting, and content themes that convert.
Social Metrics & Tracking
Understand what’s working and where to improve. I provide customized social media metrics tracking and analysis to help you make informed decisions, from reach and engagement to conversion performance across platforms.
Custom Branding & Content Strategy Package
This all-in-one service includes messaging refinement, target audience definition, content pillars, and a brand voice guide. You’ll walk away with a strong, cohesive foundation to confidently show up online and connect with your ideal audience.
Optional Add-Ons
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While strategy is the core focus, I also offer creative support to help your brand come to life visually:
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Professional Headshots or Brand Imagery
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Content Writing & Caption Templates
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Website Copy Refinement or Page Development
Let’s Build a Smarter Brand
I believe in clarity, creativity, and results. Whether you're just starting out or ready to level up, I’ll help you build a brand presence rooted in strategy—with insights and tools to measure your growth every step of the way.
HOW IT WORKS
When choosing photography or marketing services, it's important to find a professional who understands your vision, communicates clearly, and delivers results that exceed your expectations.
01
Booking
Start by reaching out with a brief overview of your goals. We’ll schedule a complimentary discovery call to determine which services best support your needs—whether it’s a website review, SEO strategy, social media plan, or full branding package. After our call, I’ll send over a proposal and contract to officially reserve your spot.
02
Planning
You’ll receive a client questionnaire to help define your current marketing efforts, target audience, and business objectives. Based on your responses, I may request access to key platforms—like Google Analytics or social media accounts—and begin developing a custom strategy tailored to your goals.
03
Delivery
During our session(s), I’ll walk you through clear, actionable recommendations backed by data and aligned with your brand. Afterward, you’ll receive a summary document, helpful resources, and any deliverables such as SEO keyword lists, social media calendars, or strategy roadmaps for ongoing success.
CAPTURING AUTHENTIC
STORIES AND IMAGES
FOR SMALL BUSINESS
Case Study
Fine Script Studio, Grafton, MA
www.finescriptstudio.com
The Challenge Jessica had a beautiful brand and unique offerings—but wasn’t sure how to grow. She needed help focusing her time, marketing efforts, and identifying the most profitable products.
Our Solution A clear, customized marketing plan was created that aligned with her goals and availability. Together, high-impact strategies were prioritized and a system was set in place to track what worked.
High-ROI Highlights By analyzing her product lineup, we identified that her printed town maps offered the highest profit per minute of work. This insight helped guide future production and pricing strategies, ensuring she focused on offerings that support long-term sustainability.
Results Jessica left the consultation with a clear action plan, confidence in her marketing direction, and the tools to make her creative dream a thriving reality. With regular workshops on the calendar, partnerships in the works, and a growing following, Fine Script Studio is poised for continued success.
"Photography is not only what you see but also what you feel."
- Ansel Adams
TRUSTED by these BRANDS
CONTACT
Say Hello! Book a Shoot or Branding Session.
If you have any questions or would like to learn more about my services, feel free to reach out!
Tel: 508-728-5175
